Games Workshop released their trading update for their half year sales figures and indicated sales will be down, but not for the reason many people think.
Via Games Workshop
Games Workshop Group PLC announces that trading in the six months to 29 November 2015 at constant currency has been broadly in line with the Board’s expectations and 2014/15 first half performance.
Over the six month period we have seen modest sales growth at constant currency. However, the adverse impact of a stronger pound will result in a small decline in reported sales for the period.
The Company’s half yearly report for the six months to 29 November 2015 will be released on 12 January 2016.
So it looks like overall GW is expecting a decline in sales that stretches back to November of 2014 when they were down 6.6% just before the new CEO took over.
Now after the Ice Age of Sigmar from this summer, sales are still expected to be down, but ” broadly in line with the Board’s expectations”.
However this year instead of trimming the fat, Games Workshop has changed its retail format and is in the process of re-branding it’s stores worldwide as “Warhammer” , and has pursued an aggressive schedule of opening new stores this year.
It’s a bold move cotton, I hope it pays off when the numbers come out in January.
Is that a lot of work and selling of bundles to still be down sales wise?. How bad was Age of Sigmar really for them?
About the Author: Rob Baer
